Helping ecommerce Grow Up.
I help ecommerce brands grow by designing and scaling the marketing systems that drive sustainable revenue.
Most of my career has been spent leading ecommerce and digital growth inside consumer brands, building growth engines from the ground up across paid acquisition, lifecycle marketing, Shopify optimization, and analytics.
Today, through JB Growth Works, I partner with founders and marketing teams to diagnose growth challenges, sharpen strategy, and build the infrastructure that supports long-term revenue growth.
Who I Am
I’m Jakob Bechgaard, an ecommerce and digital marketing leader based in San Diego, CA. I spent nearly a decade leading ecommerce and performance marketing at Knockaround, where I oversaw the company’s Shopify business and digital growth across paid media, lifecycle marketing, affiliate, SEO, and analytics.
Working inside a fast-growing consumer brand meant spending time across nearly every part of the ecommerce stack, from acquisition and retention to site performance and analytics.
Today, I work with DTC brands through JB Growth Works, helping companies build the marketing and ecommerce infrastructure needed to support long-term growth.
What I Do
Growth Strategy
When growth slows, the problem is rarely just one channel. More often it’s a lack of alignment across acquisition, retention, site experience, and data.
I help teams step back, assess the full picture, and develop a clear plan for where growth should come from next.
Marketing and channel strategy
Customer acquisition planning (Meta, Google, TikTok)
Lifecycle marketing strategy (email and SMS)
Shopify performance and conversion audits
Competitive and market analysis
Growth roadmap and prioritization
Budget allocation and forecasting
Messaging and positioning guidance
Growth Systems
Strong brands are built on systems that consistently generate and convert demand.
I work with teams to design and implement the infrastructure that powers modern ecommerce growth.
Paid acquisition frameworks across Meta, Google, and TikTok
Lifecycle marketing architecture (segmentation, retention flows)
Shopify ecosystem and app stack optimization
Tracking, analytics, and attribution setup
Affiliate and creator program structure
Budget allocation and forecasting
Customer retention systems, including loyalty and referrals
Funnel and customer journey optimization
Performance Optimization
Growth rarely comes from launching new channels. More often it comes from improving the systems already in place.
I focus on identifying friction points, improving efficiency, and helping teams get more from the marketing programs they’re already running.
Marketing performance diagnostics
Conversion rate optimization strategy
Customer lifecycle and retention analysis
Creative testing frameworks
Channel performance evaluation
Funnel and customer journey analysis
Ongoing advisory and growth reviews
Who I Help
I work with DTC brands, usually on Shopify, that have real traction but have hit a point where what got them here isn't getting them further. That often looks like:
Growth has stalled and there's no clear plan for what's next
Paid media, email/SMS, and the site aren't working together
Spend keeps going up while efficiency goes down
Retention and lifetime value need work
Not enough clarity on what actually moves revenue
The team wants a senior outside perspective
Let’s Chat
Have a growth problem worth talking through? Drop me a note, and we'll find a time to talk.
